EXP3 - 5 IMAGE CAPTURES

An almost IMPENETRABLE passage through the bridge. A row of propellor blades creates a FORMIDABLE entrance. Only the selected few will be admitted to see Gaga and Ive.

 Feelings of the SUBLIME are evoked, as the massive structure spans a desolate valley of extremes. The sheer POWER it commands holds an authority over the environment. It is not constricted or contained by anything.

Lady Gaga's space is accentuated by large bright curved ribs. This relates to her extreme personality that thrives on making BOLD and EVOCATIVE statements.

Jonathan Ive's space located on the to deck is not bound by walls. It forms a creative space that fosters his ability to give birth to CLEAR, STREAMLINED and UNBOUNDED ideas that capture the imagination of millions worldwide.

The Meeting Pod for Gaga and Ive is situated below the bridge and is surrounded by rough seas. It allows a private space for them to engage with each other. Their POWERFUL CONNECTION to the world's pop culture and their ideas can be shared in total ISLOATION. Private elevators from each of their platforms transport them here.

The Bridge, offices and landscape represent the many notions of power that are held by two of the worlds most influencial people, Lady Gaga and Jonathan Ive. Both have seemingly tapped into the lifeline of modern day Pop Culture and both command the attention of the world.